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This site states the following, "BABY LOCK SPECIALS and other products." We noticed that the web page also said " Why not step into spring with a shiny new Baby Lock." It also stated " Sewing, embroidery, or quilting machine. Baby Lock continues to lead the industry in serger innovation. A model for every skill level, craft and budget. Interest free financing from Synchrony Bank on every machine,. We are Susan and Les Haas. We make hand dyed fabrics - one yard at a time. We started making hand dyed fabric to get the colors we wanted to use in quilts. During spring, summer and fall mo." The header had hand dyed fabrics as the highest ranking keyword. It was followed by quilts, notions, and patterns which isn't as ranked as highly as hand dyed fabrics. The next words the site uses is longarm quilting machines. Baby Lock was also included and might not be viewed by web crawlers.